At its heart, Pittsburgh is a football and baseball town. Though its fans are famously loyal, Pittsburgh is a small market with heated competition for viewership, fan attendance, and space to play in the city. Hockey and soccer have worked to gain a foothold with kids and parents alike over the past fifty years, as more money entered the game at the professional levels around the world.
For Pittsburgh, sport has been part of its civic revitalization. Its successes on the field and on the ice have made Pittsburgh a global city with a global presence.